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TODAY’S CONSUMERS
OUT-OF-HOME TRENDS
C-STORE TRENDS
TREND ALERT

Beverage Insights

Red Diamond® is committed to providing beverage program solutions based on trends and our customers’ specific operational needs. See for yourself what’s happening in the world of coffee and tea with timely insights and innovations for whatever your operation.

Today’s Consumers

IT’S 2025 AND COFFEE CONSUMPTION
IN THE U.S. IS AT A TWO-DECADE HIGH!

PEOPLE WHO DRANK COFFEE
WITHIN THE PAST DAY

2024

Percent
0

2025

Percent
0

SOURCE: 2025 NATIONAL COFFEE ASSOCIATION

Americans Drink

an estimated 517 million cups of coffee per day.

Map
0

Percent

Increase in coffee
consumption
18–24 year-olds.

0

Percent

Coffee drinkers 60+
who’ve had coffee in
the past day.

SOURCE: 2025 NATIONAL COFFEE ASSOCIATION

TEA IS THE MOST WIDELY CONSUMED
BEVERAGE IN THE WORLD NEXT TO WATER!

37.47 Billion Dollars

Revenue in the
Ready-to-Drink Tea
market in 2025.

3.7 Gallons

Average volume per
person in Ready-to-Drink
Tea market for 2025.

1.6 percent growth

Ready-to-Drink (RTD)
Tea market expected
volume growth in 2025.

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SOURCE: 2025 STATISTA (READY-TO-DRINK (RTD) TEA – UNITED STATES)

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Out-of-Home Trends

Coffee consumed out of home has been
continuing to grow since 2021
Percentage in Chart
36 Percent Growth
COFFEE CONSUMED OUT OF HOME
AROUND THE CLOCK
Piechart
0

%

DURING BREAKFAST

0

%

AT LUNCH

0

%

DURING DINNER

App order

36

Percent

PAST DAY
COFFEE
DRINKERS ORDERING
USING AN
APP. THAT
IS A 6%
INCREASE YOY
 
 
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SOURCE: 2025 NATIONAL COFFEE ASSOCIATION

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Regular C-Store Coffee Shoppers
Are True Serve-It-Yourselfers

Coffee Service Image

59%

PREFER SELF-SERVE

Employee Serving Image

41%

PREFER EMPLOYEE-MADE

On-The-Go Coffee Consumption

Coffee remains relatively consistent with habits since 2021
with Out-of-Home consumption right around 35%.
59% Buy from drive-thru windows

SOURCE: 2025 NATIONAL COFFEE ASSOCIATION

The Benefits of Bean-to-Cup

Image
Image
Image
Image
Image
Coffee Cup
0

Percent

Past-day coffee drinkers had
coffee outside of the home

0

Percent

Consumers get coffee away
from home at least once a week

0

Percent

Consumers who had coffee
out-of-home get it 1-3 times per week

The Next Generation Of Coffee

C-Store bean programs are effected by the younger coffee drinkers who tend to be more tuned
into craft brews, with half of coffee drinkers ages 25-39 identifying as specialty coffee drinkers.

SOURCE: 2025 NATIONAL COFFEE ASSOCIATION

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The Red Diamond Trend Alert
Trends And Insights Newsletter

Find out about the latest trends and current insights within the
Coffee and Tea world, in order to build a more enticing menu.

Trend Alert - Labor Savings
Learn More

Labor-Smart Solutions

The Art of Coffee and Tea
Learn More

The Art of Coffee and Tea

Fall 2025 Trend Alert
Learn More

Steeped in Success

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Today’s Consumers
Out of Home
C-Store Trends
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